HFFI Grants Announcement Toolkit

In the coming weeks we are asking for your support to promote the availability of HFFI grants through the USDA. This toolkit offers tips for sharing news about the grants and how they can be accessed. All questions may be directed to info@investinginfood.com.

 

Promoting HFFI grants through social media

Reinvestment Fund will promote the availability of the Healthy Food Financing Initiative Request for Assistance application across all our social media platforms. We encourage you to join us and help spread the word in a few simple ways:

Follow Reinvestment Fund. Help by sharing and retweeting:

Share infographics and Facebook images. We’ll be sharing graphics through Reinvestment Fund’s Facebook and Twitter accounts. We encourage you to retweet and share these images with your network.

Sample Social Media Messages

Twitter

  • Healthy Food Financing Initiative announces availability of $1.8 million in financial and technical assistance for food access projects: www.investinginfood.com #HFFI @ReinvestFund @USDA #GrantOpp
  • @ReinvestFund is inviting applications for financial & technical assistance through the Healthy Food Financing Initiative #HFFI inaugural grants program. Apply now: www.investinginfood.com @USDA
  • Healthy Food Financing Initiative grants will support retail projects in underserved areas like @VicentesGrocery. [VIDEO] https://vimeo.com/200679991 Apply now: www.investinginfood.com #HFFI @USDA
  • #HFFI grants are available to help healthy food retailers overcome the higher costs and initial barriers to entry in underserved areas. Applications due February 14, 2019. Visit www.investinginfood.com to get started. @USDA #GrantOpp
  • Calling healthy food retail projects across the US! #HFFI is seeking applicants for financial & technical assistance to overcome the higher costs and initial barriers to entry in underserved areas. www.investinginfood.com @USDA #GrantOpp
  • @ReinvestFund is looking for healthy food retail projects seeking to open or expand in underserved communities. Financial & technical assistance now available: www.investinginfood.com #GrantOpp #HFFI @USDA
  • Let’s make healthy food easy to access in all communities. #HFFI is offering healthy food retail projects grants for financial & technical assistance. Learn more at: www.investinginfood.com @USDA #GrantOpp

Facebook

  • Healthy Food Financing Initiative by @ReinvestFund announced the availability of $1.8 million in financial and technical assistance to support eligible fresh food retail projects to overcome the higher costs and initial barriers to entry in underserved areas. The program aims to support innovations in healthy food retail and could assist projects with a variety of aspects of store development, renovation, and expansion, including predevelopment and store improvements. Technical assistance awards will provide selected projects with managerial, financial or operational consultation, as well as marketing and feasibility studies. Applications are due February 14, 2019.
    Visit www.investinginfood.com to get started.
  • @ReinvestFund is looking for healthy food retail projects seeking to open or expand in underserved communities. Financial and technical assistance now available through the Healthy Food Financing Initiative. Funding for the HFFI grants program is supported by the United States Department of Agriculture (USDA), authorized by the 2014 Farm Bill. As the National Fund Manager, Reinvestment Fund is offering financial resources and expertise to eligible healthy food retail projects to expand access to healthy foods in underserved areas, to create and preserve quality jobs, and to revitalize low-income communities. Applications are due February 14, 2019. Apply now: www.investinginfood.com
  • Let’s make healthy food easy to access in all communities. #HFFI @USDA is offering healthy food retail projects grants for financial & technical assistance. Learn more at: www.investinginfood.com

Sharegraphics

Social media messages are often more noticeable if they are accompanied by an image. Below are options of graphics to include with your posts to Facebook or Twitter.

Download sharegraphics:


Download Option 1

 


Download Option 2

Add an announcement about the HFFI grants to your newsletter or website

Option #1:

Don’t miss the opportunity to apply for financial and technical assistance through the Healthy Food Financing Initiative (HFFI). Reinvestment Fund is inviting applications for financial and technical assistance through HFFI’s inaugural grants program. Funding for the HFFI grants program is supported by the United States Department of Agriculture (USDA), authorized by the 2014 Farm Bill. Managed by Reinvestment Fund, the program offers financial resources and expertise to eligible healthy food retail projects to expand access to healthy foods in underserved areas, to create and preserve quality jobs, and to revitalize low-income communities. Applications are due February 14, 2019. Visit www.investinginfood.com to get started.

Option #2:

The Healthy Food Financing Initiative has announced the availability of $1.8 million in financial and technical assistance to support eligible fresh food retailers to overcome the higher costs and initial barriers to entry in underserved areas. Funding for the HFFI grants program is supported by the United States Department of Agriculture (USDA), authorized by the 2014 Farm Bill. Managed by Reinvestment Fund, the program offers financial resources and expertise to eligible healthy food retail projects to expand access to healthy foods in underserved areas, to create and preserve quality jobs, and to revitalize low-income communities.

To be eligible for assistance, healthy food retail projects must: 1) plan to expand or preserve the availability of staple and perishable foods in underserved areas with low and moderate-income populations; and 2) accepts or plans to accept benefits under the supplemental nutrition assistance program (SNAP).

Financial assistance awards are available through a competitive application process to eligible fresh food retailers to overcome the higher costs and initial barriers to entry in underserved areas. The program aims to support innovations in fresh food retail and could assist projects with a variety of aspects of store development, renovation, and expansion, including predevelopment and store improvements. Technical assistance awards will provide selected projects with managerial, financial or operational consultation, as well as marketing and feasibility studies. Technical assistance is available for early stage work where resources would help clarify and support the development of a healthy food access project in an underserved area.

Request for Assistance (RFA) application and additional information is available through www.investinginfood.com. Questions may be directed to info@investinginfood.com. The deadline for applications is February 14, 2019.

Promoting the HFFI RFA application process webinars

Reinvestment Fund will hold webinars on December 13, 2018 at 2 p.m. ET and January 8, 2019 at 12 p.m. ET. The two live webinars will confirm details about the application process and answer questions. The content of these webinars will be identical.

Registration is required to participate in one of these sessions at https://docs.google.com/forms/d/e/1FAIpQLSc69wXd3gDn8mUUQlmdq36cXsOZm8Srp7OJ_gLpWg4PN5dT_Q/viewform. To register, applicants need to fill the webinar registration form. Please share these dates as you reach out to your networks about the initiative. Sample language is below.

  • Register for the #HFFI webinar to find out how to apply for financial & technical assistance grants to overcome the higher costs and initial barriers to entry in underserved areas. http://bit.ly/2AWSbVn @USDA
  • Don’t miss the opportunity to apply for financial and technical assistance through the Healthy Food Financing Initiative (HFFI). Register for an informational webinar on the #HFFI application process. http://bit.ly/2AWSbVn